Customer Engagement and CRM Solutions.

Together, we build sustainable relationships that enrich our clients' experience.

What does a great relationship take?

Success begins with authentic connections – through meaningful engagement and mutual trust. When we speak of user experience and relationship management, we're crafting genuine bonds that mirror life's most valued relationships

Investing in customer relationships yields measurable returns. A 5% increase in retention can grow profits by 25-95%. Since acquiring new customers costs 5-7 times more than retaining existing ones, customer satisfaction is paramount

The formula to
creating loyal users

An engagement strategy connects with customers meaningfully at every touchpoint of their journey

This means identifying your audience, understanding their aspirations, and creating touchpoints that align with their values and preference

Our engagement strategy is driven by data and proven results. Through analytics, testing, and continuous optimization, we design and monitor customer journeys via CRM systems to ensure sustainable success

Excellence in customer relationships stems from the perfect harmony between advanced technology and deep user insights

Our Approach.

Harness premium MarTech solutions to maximize value.

Apps require advanced technical capabilities to engage users effectively, delivering personalized experiences at scale

We leverage advanced CRM platforms like Braze, Iterable, and Bloomreach for seamless multi-channel communication - through email, SMS, push notifications, and in-app messaging

Having advanced tools is one part of success. The key is understanding your users to communicate more effectively

Developing a deep understanding of your users.

The essence of engagement lies in empathy. Deep understanding enables us to inspire positive actions within your app

We analyze why users engage with specific elements, understand drop-off points, and identify critical stages. Through deep data analysis and user personas, we uncover what drives long-term loyalty

We design user-centric onboarding journeys and experiences, crafting persuasive strategies for activation and subscription

How we can help you connect with your customers?

Our engagement service covers all areas – here are some of the key elements to a robust engagement strategy that we can support you with.

Complete engagement strategy formulation

Lasting Connections and Brand Loyalty. Focusing on user activation, and deepening brand loyalty. We cover all elements of best practice customer engagement. Involving an audit of your engagement setup and diving into your brand, product, and customer segment data before using channels including in-app messages, push notifications, SMS, WhatsApp, and email campaigns to create personalized experiences for each customer.

Whether you are a start-up app or a market leader with some new challenges, we are here to help.

Whether you are a start-up app or a market leader with some new challenges, we are here to help.

Whether you are a start-up app or a market leader with some new challenges, we are here to help.

Whether you are a start-up app or a market leader with some new challenges, we are here to help.

How we can help you connect with your customers?

Our services cover all engagement aspects. Let us support your success with comprehensive solutions

Lasting Connections and Brand Loyalty.

Focusing on user activation, and deepening brand loyalty. We cover all elements of best practice customer engagement.

Involving an audit of your engagement setup and diving into your brand, product, and customer segment data before using channels including in-app messages, push notifications, SMS, WhatsApp, and email campaigns to create personalized experiences for each customer.

End-to-End Campaign Expertise.

From managing your marketing campaigns to running them entirely, from the initial idea to final delivery,

No matter the extent of support you need, our team ensures every aspect of your campaign is meticulously crafted and successfully executed.

Insight-Driven Customer Engagement.

We segment customers to understand individual preferences and map out their user journey, identifying key touchpoints for impactful connections.

This approach elevates the customer experience, fostering loyalty through personalized journeys.

Data-Informed Strategy Refinement.

Our strategy focuses on key metrics like satisfaction, engagement, and churn rates to evaluate success.

We analyze data for insights, test and optimize engagement campaigns, and identify at-risk customer segments whilst constantly monitoring and enhancing your retention efforts.

Efficient Technology Transition.

We guide the selection and integration of your ideal Marketing Technology Stack, ensuring a seamless transition to advanced solutions. Our training empowers your team for immediate, effective use of new systems.

Each customer is unique.

This includes you. Let's meet to understand your engagement and retention challenges

Thank you for contacting Lightside.sa, we will be in touch within 24 hours.

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