1. Introduction
[lightside.sa] (referred to as “we,” “our,” or “us”) is deeply committed to safeguarding your privacy. This Privacy Policy is a testament to our dedication, explaining in detail how we collect, use, disclose, and protect your information when you visit our website or use our digital marketing services.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
– Name and contact details
– Email address
– Phone number
– Business Information
– Payment information
– IP address and browser information
– Social media handles and preferences
– Website usage data
2.2 Collection Methods
We collect information through:
– Direct submission via forms
– Website cookies and tracking technologies
– Analytics tools
– Social media interactions
– Email communications
– Client meetings and correspondence
3. Use of Information
3.1 Business Purposes
We use your information to:
– Provide and improve our services
– Process payments
– Communicate with you about our services
– Send marketing communications (with consent)
– Analyze and optimize our website performance
– Comply with legal obligations
– Protect against fraud and unauthorized access
3.2 Marketing Communications
We only sent with your explicit consent- You have the option to opt out of marketing communications at any time- We keep an opt-out list to honor your preferences
4. Information Sharing and Disclosure
4.1 Third-Party Service Providers
We may share your information with:
– Payment processors
– Email service providers
– Analytics providers
– Cloud storage providers
– Social media platforms
– Marketing automation tools
4.2 Legal Requirements
We may disclose your information:
– To comply with Saudi Arabian laws and regulations
– In response to legal requests from authorities
– To protect our rights, privacy, safety, or property
– In connection with a business transfer or merger
5. Data Security
5.1 Security Measures
We put in place suitable technical and organizational safeguards to safeguard your information, which include:
– Encryption of sensitive data
– Secure servers and firewalls
– Regular security assessments
– Employee training on data protection
– Access controls and authentication
5.2 Data Retention
– We retain your information only as long as necessary
– Personal data is deleted or anonymized when no longer needed
– You can request deletion of your data subject to legal requirements
6. Your Rights and Choices
You have the right to:
– Access your personal information
– Correct inaccurate data
– Request deletion of your data
– Withdraw consent for marketing
– Object to certain data processing
– Request data portability
– File a complaint with the relevant authorities
7. Cookies and Tracking Technologies
7.1 Types of Cookies We Use
– Essential cookies for website functionality
– Analytics cookies to improve our services
– Marketing cookies for targeted advertising
– Social media cookies for content sharing
7.2 Cookie Management
– You can control cookies through your browser settings
– Essential cookies cannot be disabled
– Declining cookies may impact website functionality
8. Children’s Privacy
– We do not knowingly collect data from children under 13
– Parents can request deletion of children’s information
– We comply with applicable children’s privacy laws
9. International Data Transfers
9.1 Data Location
– Primary data storage in Saudi Arabia
– Some data may be transferred to other countries
– We ensure appropriate safeguards for international transfers
9.2 Transfer Safeguards
– Data transfer agreements
– Standard contractual clauses
– Privacy Shield certification (where applicable)
10. Changes to the Privacy Policy
– We may update this policy periodically
– Changes will be posted on this page
– Significant changes will be notified via email
– Continued use constitutes acceptance of changes
11. Contact Us
12. Language
This Privacy Policy is available in Arabic and English. If there is any discrepancy between the two versions, the Arabic version shall prevail.
